Google Ends Top 100 SERP Pages Reshaping SEO Measurement In 2025

In mid-September 2025, Google disabled the `&num=100` parameter, which allowed users and tools to load 100 search results on a single page. Industry discussions began around September 10–11 when rank tracking tools started showing irregularities, and Google Search Console graphs indicated changes. On 18 September, Google confirmed that the parameter was never officially supported, marking […]